Falls Church, Virginia – June 4, 2025. In a compelling and forward-looking interview hosted on the esteemed Federal News Network, Norbert Howard, Federal Practice Lead at 11th Hour Service, joined the “Business of Defense” podcast presented by the Society of Defense Financial Management (SDFM) to offer valuable insights into how 11th Hour Service is redefining delivery success for professional services firms in the civilian and defense sectors, amidst rapid changes in the federal landscape.
Hosted by Rich Brady, CEO of SDFM, the podcast episode delves into the evolution, capabilities, and future-forward mindset of 11th Hour Service. What unfolded was more than a discussion of services; it was a candid look into how a purpose-driven, veteran-founded small business is innovating at scale and doing so with intention, speed, and integrity.
Veteran Roots, Strategic Growth
Founded in 2006 by service-disabled veterans with Big Four professional service firm backgrounds, 11th Hour Service began as an executive search firm and evolved quickly into a high-impact professional services firm. Today, it delivers full-scope resource solutions across the Department of Defense (DoD) and civilian sectors, specializing in:
- AI & Digital Transformation
- Enterprise Risk Management (ERM)
- Data Analytics & Intelligent Automation
- Financial Management, Internal Controls, & Reporting
- Program Efficiency & Optimization, & Advanced Program Management
- Workforce Development & Optimization
Norbert Howard emphasized how the company’s veteran-centric roots shape its mission and fuel its culture of excellence. “The mission is very personal,” said Howard. “We are here to serve, but also to innovate on behalf of our federal clients.”
A Distinct Advantage: The Talent Management Center
One of the most unique assets of 11th Hour Service is its Talent Management Center (TMC), a high-performance internal talent acquisition engine that supports both the professional services and staffing sides of the business. TMC’s speed and efficiency in staffing high-caliber experts set 11th Hour Service apart from competitors, offering immediate, strategic value to clients.
“In my role, I know I have one of the best recruiting organizations in the world behind me. We can go from award to delivery in record time. That’s our competitive advantage.” – Norbert Howard
Preparedness and People: Core Pillars of Leadership
When asked about risk in a volatile federal environment, Howard made clear that 11th Hour Service embraces uncertainty with proactive planning and exceptional communication. He underlined the importance of being prepared. From client meetings to market shifts, the team’s dedication to foresight, planning, and delivery is embedded in its operating philosophy, a lesson Howard credits to one of his early mentors. “You’re confident because you’re prepared,” he reflected.
Driving Transformation, One Partnership at a Time
Whether helping agencies achieve audit readiness, integrate RPA and AI, or refine acquisition strategies, 11th Hour Service doesn’t just advise but partners. The firm’s growing federal practice demonstrates how small businesses can lead in government transformation by aligning mission, talent, and technology with precision and intentional outcomes.
Howard shared his vision for continued organic growth while staying open to strategic expansion. “We’ve evolved, and we’ll keep evolving. Our clients trust us because we make their missions our mission,” he said.
Why This Matters
At a time when government agencies face workforce constraints, budget scrutiny, and rising complexity, 11th Hour Service stands out as a nimble, high-impact partner rooted in experience and driven by innovation. Howard’s podcast interview offers a rare behind-the-scenes view of a firm quietly leading the way in defense financial management.
By investing in people, integrating technology, and building a culture of transparency and excellence, 11th Hour Service continues to set the tone not just for small businesses in the federal space, but for what modern resource solutions should look like.
🎧 Listen to the full podcast episode. Dive in to explore every insight, story, and strategy shared during the episode.
About 11th Hour Service
11th Hour Service is a trusted Global Professional Services Provider serving government and commercial clients. The firm offers customized solutions based on proven results that focus on advancing an organization’s ability to achieve its mission. The 11th Hour Service culture was built on integrity, empowerment, and our commitment to continuous improvement and being result-driven. The firm’s experience spans nearly 20 years and is focused across several domains, including enterprise risk management, analytics and automation, financial management, human capital development, information and systems management, and value chain management. Go to 11thhourservice.com for more info.
